Jamaica seeks to secure 50,000 German tourists by 2020

With Jamaica welcoming just over 20,000 German tourists last year, Jamaica Tourism Minister Hon. Edmund Bartlett has mandated the Jamaica Tourist Board (JTB) and key tourism officials to double that number to 50,000 German tourist arrivals to the island by 2020.

He made the point while meeting with the leadership of the world’s largest tour company, TUI Group, in Berlin, Germany. Minister Bartlett noted that the Tourism Ministry and the JTB will be working closely with TUI to achieve the target. TUI Group brought over 150,000 tourists to Jamaica’s shores last year.

途易集团是全球最大的休闲旅游公司,旗下拥有旅行社、酒店、航空公司、游轮和零售店。 该集团拥有六家欧洲航空公司——欧洲最大的度假机队——以及九家位于欧洲的旅行社。 TUI 作为富时 100 指数的成分股在法兰克福证券交易所和伦敦证券交易所联合上市。


TUI 高级董事会董事 David Burling 指出牙买加在公司未来 5 年的增长计划中的重要地位,强调了该岛的“优质目的地”,拥有非常丰富的文化和高回头率。 他敦促部长增加牙买加的酒店房间数量,以便在未来几年有效地确保更多的业务和增长。

与此同时,巴特利特强调了一系列现已完成或处于建设阶段的酒店投资,以帮助满足不断增长的需求。

Bartlett 由旅游总监 Paul Pennicook 加入德国; 高级顾问兼高级传播策略师 Delano Seiveright 和其他高级旅游官员在本周早些时候宣布,欧洲领先的航空公司之一欧洲之翼是全球最大的航空公司之一汉莎航空的子公司,将开始运营每周两次往返于德国与德国之间的定期航班。人口最多的大都市区和蒙特哥湾从今年 3 月 XNUMX 日开始。

每周一和周五从科隆/波恩起飞的定期航班将使用其拥有 330 个座位的空客 310 飞机。 航班将于 3 年 27 月 2017 日至 10,000 月 XNUMX 日期间运行,并将在夏季从德国带来 XNUMX 多个座位。 Eurowings 已经通知 Bartlett 和他的团队,他们将把服务延长到冬天,这些座位将在几天内开始销售。

新的定期航班将补充由德国空运公司Condor从德国城市法兰克福和慕尼黑飞往蒙特哥贝的每周包机服务。

Seiveright 指出,随着 Bartlett 加大力度促进牙买加的旅游业并为该国的增长和发展做出更重要的贡献,德国正在成为 Bartlett 的手术目标。

Bartlett 和他的团队在参加了世界上最大的旅游贸易展 ITB Berlin 和国际酒店投资论坛后,最近离开了德国柏林。

巴特利特在牙买加驻柏林大使馆与来自德国和整个欧洲的牙买加名誉领事会面后,表示他打算任命几名牙买加驻欧洲名誉领事为他的办公室无偿旅游顾问,因为他致力于显着提高市场份额来自包括德国在内的几个主要欧洲国家到牙买加的游客。
他将在与外交和外贸部长 Hon 协商后完成此举。 卡米娜·约翰逊-史密斯。

Bartlett also participated in a special press briefing to boost publicity worldwide for the United Nations World Tourism Organization’s (UNWTO) historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which has now seen the World Bank Group come on board as partners. The event, which is being hosted by Jamaica, will run from November 27 to 29, 2017, at the Montego Bay Convention Centre.


PHOTO: HM, TUI Meeting – Tourism Minister Edmund Bartlett and his team met with TUI Group Executives at their Berlin, Germany, office. On the left side of the table, TUI Executives (from far left) Dr. Ralf Pastleitner, Head of Brussels, Belgium Office TUI GROUP; Mr. Garry Wilson, Managing Director – Product & Purchasing TUI GROUP; Mr. David Burling, Member of the Board TUI GROUP; Mr. Frank Püttmann, Head of Public Policy TUI GROUP office Berlin; Mrs. Antonia Bouka, General Manager-Tourist Board & Hotel Partnerships Product & Purchasing TUI GROUP and a TUI Public Policy Advisor; (on the right side) Ms Michelle Fox, JTB United Kingdom Representative; Her Excellency Margaret Jobson, Ambassador to Germany; Hon. Edmund Bartlett, Minister of Tourism; Mr. Paul Pennicook, Director of Tourism; Mrs. Marcia McLaughlin, Deputy Director of Tourism; Mr. Delano Seiveright, Senior Advisor and Senior Communications Strategist;  and Mr. Gregory Shervington, (hidden), JTB Germany representative.