Tourist accommodation, travel agencies, guides, sightseeing carriers, or actors positioned at associated activities and/or animation, such as cultural and leisure activities or restaurants, are the main links of the tourism value chain in Morocco. These actors are shaping the tourist offerings and play a leading role in its development and positioning.
The Morocco Tourism of Ministry is building strong and attractive Moroccan tourist offerings based largely on the quality of tourism services provided by tourism stakeholders throughout the tourism value chain. These links are facing major quantitative and qualitative challenges.
The changing expectations of tourists, the expansion of tourism offerings globally, and the development of new technologies, result firstly by professional requirements, enhancement of the quality of services of traditional players, and by the challenge of creating and developing related activities which can enrich and complement the tourist offerings.
The projections of the 2020 vision highlight a need for creation of companies estimated at about 7,700 new SMEs/TPE tourists generating some 50,000 new jobs. To meet these challenges, Vision 2020 has planned a National Program for Innovation and Competitive Tourism. This major project is expected to:
•通过为中小型旅游企业制定具体的指导和支持机制，构建经济结构并为旅游业利益相关者提供支持。
•在旅游经营者之间发展一种真正的优质文化。
•通过监管改革来支持对《愿景》的新业务和新产品并鼓励竞争和发展网络，从而改善对旅游业的监督，并将标准提高到国际水平。
