万豪国际集团在开普敦推出三个新品牌

万豪国际集团(Marriott International,Inc)今天宣布了与Amdec集团合作在开普敦建造三座新酒店的计划。

这将是该市的三家新酒店:其中一家以公司的标志品牌“万​​豪酒店”(Marriott Hotels)开业,这将是开普敦的第一家万豪酒店; 高档长住品牌旗下的第二个酒店,万豪居家酒店,南非的第一家酒店; 排名第三的中高端生活方式品牌AC Hotels by Marriott,是该品牌在中东和非洲(MEA)地区推出的第一家酒店。


这三个计划中的开发项目将为开普敦的酒店住宿产品增加500多个房间。 AC Hotel Cape Town海滨酒店将为开普敦带来189间客房,位于Roggebaai辖区的游艇俱乐部,位于开普敦海滨的门户,而在Harbor Arch(当前的Culemborg节点),目前是几个主要地点建设项目将是开普敦前海岸万豪酒店200间客房和开普敦前海岸万豪酒店150间客房的所在地。

该公告是万豪与Amdec集团现有合作伙伴关系的延伸,该合作伙伴关系始于2015年,当时宣布在南非发展两家万豪品牌酒店。 这两个酒店位于约翰内斯堡最受欢迎的高档梅尔罗斯拱门地区,计划于2018年开业,分别是约翰内斯堡梅尔罗斯拱门万豪酒店和约翰内斯堡梅尔罗斯拱门万豪行政公寓。

Amdec在这两个开普敦和约翰内斯堡的开发项目中的总投资额超过3亿兰特,这将带来积极的经济收益,并对创造就业机会产生巨大影响。



新的发展壮大了万豪国际集团在MEA地区的强劲增长战略,该战略旨在将万豪国际集团扩大为该地区和国际领先的旅游公司。 万豪国际集团总裁兼首席执行官Arne Sorenson表示:“非洲对万豪国际的扩张战略尤为重要,因为非洲大陆的快速经济增长,中产阶级和年轻人口的扩大以及国际航班的增加进入大陆。 仅在撒哈拉以南非洲地区就有850亿人口,这是巨大的机会。”

万豪国际集团在非洲大陆的增长计划令人印象深刻:到2025年,该公司计划将其目前在非洲的业务扩展到27个国家,拥有200多家酒店和约37,000个客房。

As for South Africa, Alex Kyriakidis, President and Managing Director, Middle East and Africa for Marriott International, comments that, “The significance of this announcement for both the city of Cape Town and for South Africa cannot be underestimated.  The developments in both Cape Town and Johannesburg confirm the country’s importance to the international travel market – for both the business and leisure traveler.  From the perspective of tourism, the addition of three hotels in Cape Town, catering for different market segments among both international and domestic visitors, will strengthen the position of the city as one of the world’s top destinations, and we are confident that Cape Town will gain huge benefits from the likely increase in visitor numbers expected in the future.”

James Wilson, Chief Executive Officer of the Amdec Group, says: “Marriott’s new hotels will become landmarks in South Africa and appeal to travellers from all over the country, the continent and the world. We are proud to develop world-class properties in both Cape Town and in Johannesburg. Melrose Arch in Johannesburg is well established as a magnificent multi-faceted New Urban quarter focussed on creating an unforgettable experience with a vibrant atmosphere in a secure environment where people can work, shop, relax and stay. Amdec is thrilled to continue our growing partnership with Marriott International in Cape Town where The Yacht Club will offer an exclusive urban experience in an energised precinct on a working harbour superbly connected to all the buzz of city living in a location steeped in history. In addition we are delighted to be constructing two new hotels at Harbour Arch (on the current Culemborg node) where we hope to replicate the magical atmosphere experienced at Melrose Arch.  Melrose Arch, The Yacht Club, and Harbour Arch are all perfect locations for Marriott’s first hotel properties in South Africa.”

预计在施工阶段,将创造约8个与施工相关的工作。 一旦酒店建成,将创造000多个新的接待工作,其中三家开普敦新酒店有700家,约翰内斯堡有470家。

Cape Town’s importance in the world tourist market has been confirmed in recent years with the ever-increasing visitor numbers to the city.  The addition of further accommodation to meet the growing demand will place the city in an even stronger position as a top global destination.

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